Like everything else, before having a baby, I had no idea what diaper brand to use. I didn't know what diaper size to buy, so we ended up not buying any diapers. Lucky for us, the hospital gave us some to take home (including samples from various brands), and that started us on our Pampers path. For me, imagining having a diaper on all day long just feels uncomfortable, so the most important thing for us was comfort. Pampers = softness + flexibility, which is why we picked it.